I talk a lot about making things audience-centric, which is really just thinking about your audience, and giving them the information that’s relevant to them. And I often preach a message of simplicity (I probably sound like a broken record!) But part of making your presentation audie

Those that I work with know my general feelings about capabilities presentations. We wind up doing them a lot in advertising, and while I wouldn’t say they are a waste of time, I often feel they should be done with a different focus and objective. For those that don’t know, a ca

I have heard lots of theories about how many words (ideally) should be on a slide. It seems to me that the question isn’t entirely the point. There are different types of slide presentations, and different “rules” for each. Beyond that, the expectations of the audience and the n

Here’s an equation I spout all the time: A complicated idea + Design = A better looking complicated idea. The key to better slides is to look first at the story. Once the story works, the slides design themselves. Here’s a quick case study with lots of screen grabs. First