Today I want to talk about hierarchy in design. Hierarchy in design is the decision you make about what’s most important on the page and giving it the most weight. It’s about deciding what matters to your audience and what doesn’t. When you know what’s important, it’s easy to ma

Let’s be honest. PowerPoint presentations are often boring, and nearly always ugly. As an art director with an inexplicable interest in presentations, I often tell people that the two biggest things you can do to improve your presentation is to simplify your story, and use a better gr

Recently, I’ve had several people mention a quote from Steve Jobs to me. “People who know what they’re talking about don’t need PowerPoint.” I think he makes an excellent point, though not exactly what the people mentioning it to me may have thought he was making. It