8 THINGS EVERY ART DIRECTOR SHOULD KNOW ABOUT PRESENTATIONS

Most ADs don’t work on a lot of presentations – probably because they don’t want to. Some people would rather hide under their desk than deal with presented materials. I realize that I’m weird. I actually like presentations. I think it has something to do with creative restricti
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HOW DO I MAKE MY PRESENTATION BE WIDESCREEN?

More and more, people are seeing the beauty in a widescreen presentation. If you’re presenting on a plasma or LCD TV, it makes perfect sense. But even projected, a widescreen presentation can really sing. How do you set it up? First you have to determine the resolution of whatev
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CASE STUDY: FIXING A “WHY US?” SLIDE

Here’s an equation I spout all the time: A complicated idea + Design = A better looking complicated idea. The key to better slides is to look first at the story. Once the story works, the slides design themselves. Here’s a quick case study with lots of screen grabs. First
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WHY HAVE A TITLE BAR?

Designing a presentation in PowerPoint or Keynote is an exercise in swimming upstream. The first thing the program gives you is a title and a page of bullets. Bullets are often the wrong tool for the job, and if your content is well thought out, do you even need a title? I was having
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