DON’T DESIGN WHAT’S THERE – DESIGN WHAT SHOULD BE THERE

The other day I bumped into an ECD (executive creative director) that I had worked with at another agency. We got to talking about the first project we partnered on.  It was a slide presentation – a really bad one, as I recall, and I kind of put my foot in my mouth. I remember it clea
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PEOPLE WHO KNOW WHAT THEY’RE TALKING ABOUT DON’T NEED POWERPOINT

Recently, I’ve had several people mention a quote from Steve Jobs to me. “People who know what they’re talking about don’t need PowerPoint.” I think he makes an excellent point, though not exactly what the people mentioning it to me may have thought he was making. It
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JUST TELL THEM WHAT THEY NEED TO KNOW

I encounter busy slides from time to time (often a lot of them in the same presentation), and the one thing they all have in common is that they represent the knowledge and research of the person that put them together. The presenter/author really knows their stuff. They could talk yo
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HOW TO GET THE INSIDE TRACK WHEN YOU PITCH

We’ve all been on one side or the other. If you’re in the audience, you’re trying not to yawn – and trying not to make it look like you’re trying not to yawn. If you’re presenting, it’s clear they are not engaged. You’ve created a beautiful presentation, and want them to know why your
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