8 THINGS EVERY ART DIRECTOR SHOULD KNOW ABOUT PRESENTATIONS

Most ADs don’t work on a lot of presentations – probably because they don’t want to. Some people would rather hide under their desk than deal with presented materials. I realize that I’m weird. I actually like presentations. I think it has something to do with creative restricti
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DON’T DESIGN WHAT’S THERE – DESIGN WHAT SHOULD BE THERE

The other day I bumped into an ECD (executive creative director) that I had worked with at another agency. We got to talking about the first project we partnered on.  It was a slide presentation – a really bad one, as I recall, and I kind of put my foot in my mouth. I remember it clea
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PRESENTATIONS IN THE REAL WORLD

When I was a kid my father went back to school for his MBA. (For a while I thought everyone was saying “NBA,” but then I realized that he’s actually not so tall and couldn’t secretly be a professional basketball player.) Anyway, after his classes he would come home and try to explain
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WORKING WITH CIRCLES IN YOUR DESIGN

I sometimes think my co-workers think I’m crazy. I try hard to make presentations look like anything but presentations. Or, more to the point, not look like typical, ugly presentations. It’s an uphill battle – some people don’t see the point in the process, though generally most peopl
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HOW MUCH DETAIL DOES YOUR AUDIENCE NEED?

I talk a lot about making things audience-centric, which is really just thinking about your audience, and giving them the information that’s relevant to them. And I often preach a message of simplicity (I probably sound like a broken record!) But part of making your presentation audie
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CASE STUDY: HIERARCHY AND SIMPLICITY IN DESIGN

Today I want to talk about hierarchy in design. Hierarchy in design is the decision you make about what’s most important on the page and giving it the most weight. It’s about deciding what matters to your audience and what doesn’t. When you know what’s important, it’s easy to ma
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FONTS IN POWERPOINT: WHAT YOU NEED TO KNOW

Let’s be honest. PowerPoint presentations are often boring, and nearly always ugly. As an art director with an inexplicable interest in presentations, I often tell people that the two biggest things you can do to improve your presentation is to simplify your story, and use a better gr
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PEOPLE WHO KNOW WHAT THEY’RE TALKING ABOUT DON’T NEED POWERPOINT

Recently, I’ve had several people mention a quote from Steve Jobs to me. “People who know what they’re talking about don’t need PowerPoint.” I think he makes an excellent point, though not exactly what the people mentioning it to me may have thought he was making. It
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HOW DO I MAKE MY PRESENTATION BE WIDESCREEN?

More and more, people are seeing the beauty in a widescreen presentation. If you’re presenting on a plasma or LCD TV, it makes perfect sense. But even projected, a widescreen presentation can really sing. How do you set it up? First you have to determine the resolution of whatev
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JUST TELL THEM WHAT THEY NEED TO KNOW

I encounter busy slides from time to time (often a lot of them in the same presentation), and the one thing they all have in common is that they represent the knowledge and research of the person that put them together. The presenter/author really knows their stuff. They could talk yo
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