8 THINGS EVERY ART DIRECTOR SHOULD KNOW ABOUT PRESENTATIONS

Most ADs don’t work on a lot of presentations – probably because they don’t want to. Some people would rather hide under their desk than deal with presented materials. I realize that I’m weird. I actually like presentations. I think it has something to do with creative restricti
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DON’T DESIGN WHAT’S THERE – DESIGN WHAT SHOULD BE THERE

The other day I bumped into an ECD (executive creative director) that I had worked with at another agency. We got to talking about the first project we partnered on.  It was a slide presentation – a really bad one, as I recall, and I kind of put my foot in my mouth. I remember it clea
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PRESENTATIONS IN THE REAL WORLD

When I was a kid my father went back to school for his MBA. (For a while I thought everyone was saying “NBA,” but then I realized that he’s actually not so tall and couldn’t secretly be a professional basketball player.) Anyway, after his classes he would come home and try to explain
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